Hi, I’m Fumi.
Have you ever sent gifts to your family, friends or clients in summer and winter?

Gift Giving in Japan

I introduce Traditional custom to give a summer gift and year-end gift in Japan

Why Japanese give gift in summer and year-end?

We send a gift to express appreciation for someone’s support.
For example, parents, relatives, bosses and clients.
Let’s see various kinds of gifts what we sent.

You can get a summer or winter gift at department stores.
They display many types of gifts.
For example, uncooked food, fruit, coffee, beer, oil, and also except for foods.

Where can you get the gift?

Japanese get Gift Giving at department stores

I always buy these gifts in the internet.
A worker at department stores sent me a gift catalog, but I don’t see it.

Because I can see it on that department store’s HP.
It’s easy and comfortable to choose gift for my parents and in-law parents.

Many people go to department stores, so there are so crowded.
It’s hard to find gifts and I have to wait a long time to make a shipment reservation.

Do you want get many gifts?

I have a ridiculous story.
My grandparents were elementary school’s teachers.

At that time, they always got many gifts from their co-workers and student’s parents.

My grandpa always counted gifts that he got.
He was a bad mood when his wife had received many gifts more than he had.

Changing style of giving gift.

Nowadays some Japanese don’t give a summer or winter gift to co-workers.
Giving a gift isn’t duty now.

Japanese style of gift giving traditionally

So my husband never sent gifts to his co-workers, so do I.
We always sent coffee to my in-law parents and tea or jam to my parents.

This winter, my parents send us frozen roast beef, kasutera (kind of a sponge cake). Kasutera is very famous in my hometown.

As souvenir sponge cake in Japan

Before Christmas , my law parents always gave us cookies or chocolate and mandarin orange. We can’t wait!

If you visit Japan in winter or summer, you’ll get these gifts at a department store.
Why don’t you give it to your parents as Japanese souvenir.